L-o-n-g domain names are search engine and customer friendly.

It is now possible to register l-o-n-g domain names - 
up to 63 characters. 

The 22-character maximum, in effect since the creation of the Internet, 
is a thing of the past. As a result, exciting new opportunities have been 
created for those doing business on the Web.

If you are doing business on the web...

Domain names containing search "keywords" 
can boost search engine rankings.   

When it comes to search engines... longer is better.  
Long names can hold more keywords (the terms people search for) 
and many search engines give preference to keyword-rich names. 
'Embedded keywords' is one of several factors considered by search 
engines in determining rank, and one of the easiest factors to improve.

In today's competitive environment, search 
engine rankings can make or break a web site.

If you are a florist, a name like discount-flowers-red-roses-tulips-carnations.com 
can boost your rankings for searches like 'discount flowers' or 'red roses'

If you sell electronics, you might want… tv-stereos-videogames-telephones.com

If it's real estate…southern-california-real-estate.com

Long domain names have other advantages.
You can reserve your full business name instead of a clipped or distorted version.

consolidated-office-furniture-and-equipment instead of consolofficefurnequip.com

You can select a 'prestige' name for use on 
business cards and brochures...

original-philadelphia-cheesesteak.com
instead of origphilacheesesteak.com

You can identify or highlight important sales practices...

the-no-money-down-furniture-store.com

family-pharmacy-open-all-night.com

Added bonus: A fresh start at Yahoo. Most Internet directories, including Yahoo, list sites alphabetically. If you're in a competitive field and your company name is "alphabetically challenged", then your site is probably listed well down in the pack - where nobody can find it. Now you can do something about it. You can reserve a long name starting with 'a' 'b' or 'c' that would put you at the top.

Low cost, great potential benefit. A handful of good names can drive more traffic to your site than traditional banner or print advertising - at a fraction of their cost.

More than 20,000 domain names are being registered every day.
That's 15 domain names every minute. So whether you are looking to boost your search engine rankings or enhance your business identity... the right time is now.